Issue 0 — Welcome to Brand-Building Weekly

READ 3 MINS → APPLY 30 MINS → PRINT PROFITS FOREVER.

Author

Jack Willoughby
May 06, 2025

Why this newsletter exists

I spent years hunting “how-to” blogs that promised brand magic and delivered… fluff. So I distilled what actually works while taking

  • a startup from employee #1 to its first £1 million,

  • a heritage workwear company toward £10 million+,

  • a dozen fitness brands from meh to magnetic,

and well over £15 million in measurable revenue along the way.

Brand ≠ branding.

Branding is the paint. Marketing is the megaphone.
Brand-building is trust in action—a system that makes strangers believe, buy, and brag for you. Marketing is the tactic that gets that trust in front of the right eyes, at the right moment, again and again.

This newsletter is that system, broken into weekly 3-minute plays you can run in 30 minutes or less.

What you’ll get

  • Cadence – one power-packed email every Sunday.

  • Format – Framework → Example → Single Task.

  • Voice – no jargon, no theory dumps—just down-and-dirty steps that move revenue.

A taste of what’s next (mini-lesson sampler)

The Trust Gap Drill
Goal: spot where prospects lose faith on the path to purchase.
Do it:

List the 5 moments a stranger meets your brand (ad, landing page, checkout, delivery, first use).

Score each 1-5 for Confidence (“Does this prove we’ll deliver?”).

Fix the lowest score this week—testimonial, guarantee, before-and-after, whatever bridges the gap.

Win that micro-trust and you win the sale.

Your action right now

Hit reply and tell me the one brand you’d proudly tattoo on your body—and why. I’ll feature the sharpest answer in Issue 1.

Fuel the fire (optional but awesome)

Forward this email to 3 friends who obsess over brand. Do that and I’ll send you my private Positioning Checklist—the same doc I use when clients start at £0 and want £10 m.

Thanks for jumping in.

— Jack Willoughby
Marketer & Brand Builder | Building brands people trust

P.S. Bookmark this email—next Sunday we dive into the Brand Belief Blueprint, the first brick in a brand people brag about.