Brand Building Weekly
Breaking down how the world’s most loved brands are built.
Latest Posts
Sprite's "Hurts Real Good" Revolution
The marketing landscape witnessed a seismic shift this week as Sprite launched its most audacious campaign yet—"Hurts Real Good"—completely redefining how brands can tap into cultural movements. Rather than positioning their lemon-lime soda as a cooling remedy for spicy food, Sprite boldly embraced the heat, positioning itself as the ultimate amplifier of the spicy food experience.
McDonald's "Big Arch" Campaign: When Strategic Hunger Meets Brilliant Execution
This week's standout marketing campaign comes from McDonald's UK's launch of their biggest burger yet, the Big Arch. What began as a product launch on 18 June 2025 has evolved into a masterclass in integrated marketing that's driving competitor reactions and significant social engagement across the industry.
Sprite's "Hurts Real Good" Revolution
The marketing landscape witnessed a seismic shift this week as Sprite launched its most audacious campaign yet—"Hurts Real Good"—completely redefining how brands can tap into cultural movements. Rather than positioning their lemon-lime soda as a cooling remedy for spicy food, Sprite boldly embraced the heat, positioning itself as the ultimate amplifier of the spicy food experience.
McDonald's "Big Arch" Campaign: When Strategic Hunger Meets Brilliant Execution
This week's standout marketing campaign comes from McDonald's UK's launch of their biggest burger yet, the Big Arch. What began as a product launch on 18 June 2025 has evolved into a masterclass in integrated marketing that's driving competitor reactions and significant social engagement across the industry.
