Brand Building Weekly
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McDonald's "Big Arch" Campaign: When Strategic Hunger Meets Brilliant Execution
This week's standout marketing campaign comes from McDonald's UK's launch of their biggest burger yet, the Big Arch. What began as a product launch on 18 June 2025 has evolved into a masterclass in integrated marketing that's driving competitor reactions and significant social engagement across the industry.
Jack Willoughby
McDonald's "Big Arch" Campaign: When Strategic Hunger Meets Brilliant Execution
This week's standout marketing campaign comes from McDonald's UK's launch of their biggest burger yet, the Big Arch. What began as a product launch on 18 June 2025 has evolved into a masterclass in integrated marketing that's driving competitor reactions and significant social engagement across the industry.
Jack Willoughby
