Brand Building Weekly
Breaking down how the world’s most loved brands are built.
Latest Posts
The Greggs x KFC "Gravy Meets Pastry" Campaign: How Two British Icons Created a Comfort Food Sensation
This week's standout marketing campaign demonstrates how strategic brand partnerships, rooted in genuine consumer behaviour, can generate massive buzz whilst driving tangible business results. The Greggs x KFC collaboration, dubbed "Gravy Meets Pastry," launched mid-August 2025 and quickly became the talk of British social media, proving that sometimes the most obvious ideas are the most brilliant.
Campaign Spotlight: American Eagle × Sydney Sweeney – "Great Jeans"
This week delivered a masterclass in how marketing campaigns can ignite cultural conversations—for better and worse. From controversial celebrity endorsements to brilliant billboard executions, brands demonstrated the power of bold creative choices. Our standout campaign sparked a global debate that transcended marketing, whilst other notable efforts showed how humour and personalisation can drive engagement without controversy.
Sprite's "Hurts Real Good" Revolution
The marketing landscape witnessed a seismic shift this week as Sprite launched its most audacious campaign yet—"Hurts Real Good"—completely redefining how brands can tap into cultural movements. Rather than positioning their lemon-lime soda as a cooling remedy for spicy food, Sprite boldly embraced the heat, positioning itself as the ultimate amplifier of the spicy food experience.
The Greggs x KFC "Gravy Meets Pastry" Campaign: How Two British Icons Created a Comfort Food Sensation
This week's standout marketing campaign demonstrates how strategic brand partnerships, rooted in genuine consumer behaviour, can generate massive buzz whilst driving tangible business results. The Greggs x KFC collaboration, dubbed "Gravy Meets Pastry," launched mid-August 2025 and quickly became the talk of British social media, proving that sometimes the most obvious ideas are the most brilliant.
Campaign Spotlight: American Eagle × Sydney Sweeney – "Great Jeans"
This week delivered a masterclass in how marketing campaigns can ignite cultural conversations—for better and worse. From controversial celebrity endorsements to brilliant billboard executions, brands demonstrated the power of bold creative choices. Our standout campaign sparked a global debate that transcended marketing, whilst other notable efforts showed how humour and personalisation can drive engagement without controversy.
Sprite's "Hurts Real Good" Revolution
The marketing landscape witnessed a seismic shift this week as Sprite launched its most audacious campaign yet—"Hurts Real Good"—completely redefining how brands can tap into cultural movements. Rather than positioning their lemon-lime soda as a cooling remedy for spicy food, Sprite boldly embraced the heat, positioning itself as the ultimate amplifier of the spicy food experience.
McDonald's "Big Arch" Campaign: When Strategic Hunger Meets Brilliant Execution
This week's standout marketing campaign comes from McDonald's UK's launch of their biggest burger yet, the Big Arch. What began as a product launch on 18 June 2025 has evolved into a masterclass in integrated marketing that's driving competitor reactions and significant social engagement across the industry.
